Session 4




MBA 2 - MidTerm Exam 12/01 Session
1. Go to this link  testmoz.com/1025703
2. Student Log In - enter your name as it appears on the presence list
3. Each question = 5 points
4. Choose an essay topic + post response in your blog
  •     What are the 4 forces affecting digital transformation?  How are they interacting to affect innovation velocity? Be analytical, insightful.
  • Describe Amazon Go retail experience.  How might it affect the hospitality industry? Give 3 examples.
 Reminder copy-paste = 0 for the exam

 Essay Submit link

 Guest Service via Mobile + Midterm Exam
  • Exam questions based upon concepts presented online in Sessions 1,2,3 + homework for Session 4
  • Be sure to review ALL slides + links in the sessions
  • Exam will be in class - but online - self correcting
    • No phones allowed
    • No Facebook open
  • Exam will be 1 hour - last hour of class
    • 15 questions varied - e.g. T/F, mulitple choice, fillin the blank
    • plus 1 essay question
Guest Services - delivered by Mobile
 


Concepts
  • Guest choice - service options
    • Self empowered service, kiosk options 
Key Terms
  • Smartphone enabled services
  • Remote check in, keyless, cashless
  •  Loyalty driven benefits
  • Magic band, wearables
Submit Homework Link

14 comments:

  1. craig mba 2January 12, 2017 at 12:51 AM

    Please post the link to your 'crowdsource' share doc - thx

    ReplyDelete
  2. UnknownJanuary 12, 2017 at 12:55 AM

    https://docs.google.com/document/d/1Dkra_DaEq11HewL1JFTQE3Y1XbO3Z3uyUq0z1H3VUjY/edit?usp=sharing

    ReplyDelete
  3. UnknownJanuary 12, 2017 at 12:57 AM

    https://docs.google.com/document/d/1KIuB11eEGDh55STrTuETJe9OvYMb9FAZjgRBFwPTBNs/edit?usp=sharing

    ReplyDelete
  4. UnknownJanuary 12, 2017 at 12:58 AM

    https://docs.google.com/document/d/1rx3QO12yjC_g2VjcakUYu9CMJItQdwFJ-9RiJReGHww/edit?usp=sharing

    ReplyDelete
  5. UnknownJanuary 12, 2017 at 12:59 AM

    https://docs.google.com/document/d/1IoQz4F880cixjQ--a5ZKrOI8u29UVLs_y2yT6Pyeve0/edit?usp=sharing

    ReplyDelete
  6. SAMIAJanuary 12, 2017 at 3:08 AM

    DIAFI http://sdiafi.blogspot.fr/2017/01/mid-term-essay.html

    ReplyDelete
  7. UnknownJanuary 12, 2017 at 5:48 AM

    This comment has been removed by the author.

    ReplyDelete
  8. Rafika K.January 12, 2017 at 5:49 AM

    https://docs.google.com/presentation/d/1qq9ZpnyniZyYrMP9Ocvhk9aZHKWymYrLqBl_mJ8oXQs/edit#slide=id.p

    ReplyDelete
  9. UnknownJanuary 12, 2017 at 5:51 AM

    ClaireVan Walleghem- Rafika K: https://docs.google.com/presentation/d/1qq9ZpnyniZyYrMP9Ocvhk9aZHKWymYrLqBl_mJ8oXQs/edit#slide=id.g209e4d51b1_0_0

    ReplyDelete
  10. UnknownJanuary 12, 2017 at 5:52 AM

    Audrey Lewat & Ines Ramdane
    https://docs.google.com/document/d/1BJ_vilSimVfyMOWXE1_j_-wjwlVCT41fkgB7rbKMzMM/edit

    ReplyDelete
  11. pauline.moutalJanuary 12, 2017 at 6:10 AM

    https://drive.google.com/open?id=0B4oW56R1eIbuTW1LSjlxd2t2V1U

    Pauline MOUTAL & Axel PARIZOT

    ReplyDelete
  12. EiramJanuary 12, 2017 at 8:03 AM

    Mahilé & Marie
    http://mariemba1c.blogspot.fr/2017/01/mobile-digital-opportunities.html

    ReplyDelete
  13. Sandra TumayanJanuary 12, 2017 at 8:08 AM

    This comment has been removed by the author.

    ReplyDelete
  14. Sandra TumayanJanuary 12, 2017 at 8:09 AM

    https://docs.google.com/document/d/1mPKOezek3sFLYJziwo6G82A9VqTfFbEE5ph59vgWWAo/edit?usp=sharing

    ReplyDelete

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