Customer Purchase Path
- Using Think with Google
- Select a size, industry + coèuntry to explore
- What are the digital touchpoints
- Define each touhcpoint - what is it - how doers it engage your customer?
- Post a screen of the Customer Journey in your blog + the definitions of each touchpoints
- Select a different - industry ot country - are the touchpoints the same or different?
- Multichannel Marketing Campaigns
- Select a hotel to research samples for their multichannel marketing efforts
- Evaluate - is their a consistent message to engage customers at the various digital touchpoints?
- Model for Evaluation - multichannel marketing campaign
- Mobile site + pop up
- Social component - select 2
- Website - components - onsite marketing message
- PPC - paid advertising
Group C
Homework for Session 5
Homework Submit
Group A
Group B
Group C
No comments:
Post a Comment